On September 19, the School held the 143rd session of the Huangdao Business Forum in Room 105 of the South Teaching Building. The forum featured Professor Huang Minxue, Executive Secretary-General of the China Marketing Association of Universities and Professor at Wuhan University, who delivered a lecture titled “Marketing Innovation Intelligence and Engineering in the Digital-Intelligent Era.” The session was chaired by Professor Jian Ling, with faculty members and postgraduate students in attendance.
Professor Huang began his talk with real-world cases such as ByteDance’s precision advertising and platform ad-decision optimization, illustrating how big data and artificial intelligence are transforming both corporate practice and academic research. He emphasized the importance of integrating machine learning and data-driven analytics with consumer insights grounded in psychological mechanisms, thereby establishing a more scientific basis for marketing decision-making.
During the Q&A session, Professor Huang addressed questions from faculty and students, offering detailed responses and sharing his insights on selecting and applying for national research funding projects. Participants expressed their sincere appreciation for Professor Huang’s enlightening presentation, and the event concluded successfully.
About the Speaker
Professor Huang Minxue is a distinguished professor and doctoral supervisor at the School of Economics and Management, Wuhan University, where he also serves as Associate Dean and Vice Director of the Big Data Research Institute. He is a recipient of the MOE New Century Excellent Talent Award, Executive Secretary-General of the China Marketing Association of Universities, and a member of the National Steering Committee for Graduate Education in Digital Economy. His teaching and research focus on marketing management and e-commerce. Professor Huang has published over 100 papers in leading domestic and international journals, including Management World, Acta Psychologica Sinica, Nankai Business Review, Journal of Marketing, and Journal of Marketing Research. He has also led numerous research projects funded by the National Natural Science Foundation of China, including one major program and multiple general and international collaboration projects.
